Founder and Director
Concordia International School Hanoi
Hanoi, Vietnam
The Anh created SubstitOud to combat the health and sustainability problems of incense's 6-millennia tradition. Currently, he focuses on the cultural integration of SubstitOud across Vietnam. Outside, he is passionate about religious philosophy and olfaction.
Research Lead
The Taft School
Dnipro, Ukraine
Tim oversees all of SubstitOud's research on cultural perception that guides much of the project's philosophy. Outside, Tim is an avid combinatorial number theory researcher specializing in integer mosaics.
Regional Director
The Taft School
Hong Kong
Jonathan is responsible for expanding SubstitOud's operations in Hong Kong. He is also the founder of TorsionTech, providing affordable prosthetics for pets.
Regional Director
Liberty High School
Texas, USA
Karan is the Regional Director of the United States for SubstitOud, leading the company's expansion and outreach efforts across the country. He focuses on biomaterial innovation to develop sustainable alternatives to everyday products and is the co-founder of Naturista Coffee Pods.
Regional Director
The Taft School
China
Rex leads SubstitOud's expansion into China, Nepal, and Bhutan, where incense is burned daily in homes, monasteries, and roadside shrines. He builds the distributor and temple relationships that carry low-smoke incense into those communities.