As seen in

Incense that
preserves tradition.

Awards and Support

Reduced
smoke

Regular incense smoke has roughly 4.5x more PM2.5 than a cigarette.1 SubstitOud is virtually smokeless.

1. Mannix, R. C. et al. Physical characterization of incense aerosols. Science of the Total Environment, 1996.

Drag to compare. Left: regular incense. Right: SubstitOud.

The Anh with the Vietnamese Agarwood Association team at the oud farm

The Anh with Vietnamese Agarwood Association team.

Sustainable
oud

Regular incense often uses synthetic or wild oud, of which 80% are gone.2 We use sustainably cultivated oud.

2. IUCN Red List, 2018. Aquilaria malaccensis, assessed by Y. Harvey-Brown.

A vertical bundle of SubstitOud hand-pressed incense sticks

Our utility patented formulaVN1202506174

  1. Coconut shell charcoal

    Uses upcycled coconut shells for the base.

  2. Coreless

    Pressed without a bamboo core through an in-house method.

  3. Sustainable fragrance formula

    Cultivated oud combined with dried vetiver.

Available through pilot sales
at select pagodas in Vietnam.

SubstitOud incense bundle in production
Hand-pressed SubstitOud incense sticks
SubstitOud incense laid out for packaging
Bundle of SubstitOud incense, close-up
SubstitOud incense at a Vietnamese pagoda
SubstitOud incense ready for distribution
SubstitOud incense detail shot
SubstitOud incense display
SubstitOud incense burning at the altar
SubstitOud incense at a Vietnamese pagoda altar
SubstitOud product photography
SubstitOud incense bundle in production
Hand-pressed SubstitOud incense sticks
SubstitOud incense laid out for packaging
Bundle of SubstitOud incense, close-up
SubstitOud incense at a Vietnamese pagoda
SubstitOud incense ready for distribution
SubstitOud incense detail shot
SubstitOud incense display
SubstitOud incense burning at the altar
SubstitOud incense at a Vietnamese pagoda altar
SubstitOud product photography